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The Differences Between the Heidi Swapp Planners

The differences between all of the @heidiswapp planners


Working as Heidi Swapp's Customer Service representative I get a lot of questions about the differences between each of Heidi Swapp's Planners. With there being 5 different ones in stores for 2016 and 3 NEW ones released for 2017 this might help you decide which one is perfect for you. *Note this post has been re-written from this original post to update content to where you can find each of Heidi Swapp's planners currently!


This is a personal blog. All editorial content and projects are intellectual property of Create Often with Jennifer Evans. I am an employee and do receive financial compensation and material product from American Crafts to develop my craft posts. This post also has affiliate links, I receive a commission when products are purchased through links here at this blog, at no cost to you. I create what I love and love to share what I create. but all ideas and opinions are my own.  


The differences between the 6 Heidi Swapp Memory Planners by @createoften

There are a lot of differences between last year's planners and this years! Quality, stitching, larger pockets, insert layout, and size rings are just naming a few of the differences. All of Heidi's planners are not dated so you can start them at any time! (Shown above is the 2015 Black and White Stripe Memory Planner, which is no longer available next to this year's 2016 Black and White Personal Memory Planner)

The differences between all of the @heidiswapp planners

Just released are 3 new 2017 Heidi Swapp Planners (as of July 29th, 2016)! These have been released for Michael's Stores! If you don't live near a Michael's don't worry! Another entire planner collection is due to be released in October to independent, online, and international stores! Stay tuned in!

1. Memory Keeping Planner Gold 

This beautiful gold planner with a plain classic front cover has the exact size pages and rings as the 2016 Gold Polka Dot Memory Planner. The beautiful color scheme is black, white, with touches of gold foil. The front is begging for me to add some personal touches to it.

You can find this planner at Michaels Stores now in the scrapbooking department with the albums. You can also find it on their website too.

Videos of Inside - 1, 2, 3 

The differences between all of the @heidiswapp planners


2. Memory Keeping Planner Stripe

This planner is so much fun with the distressed vintage map in place on the front cover. The pages and rings are the exact same size as the Gold Planner. The style of pages are completely different as is the inside mint cover. This neutral design has a travel or adventure theme through out. Even with this theme, the planner could be used for everyday.

You can find this planner at Michaels Stores now in the scrapbooking department with the albums. You can also find it on their website too.

Videos of Inside - 1, 2, 3

The differences between all of the @heidiswapp planners


3. Memory Keeping Personal Planner Pink 

This planner, although the same size pages and cover as the 2016 Personal Planners, is the most different on the inside. The color block on the front and the skinny black and white stripes on the inside is so much fun! The color scheme on the inside is a variety of pink, lime green, peach, teal, and gold. This one became a quick favorite after opening it and flipping through the dividers!

You can find this planner at Michaels Stores now in the scrapbooking department with the albums. This planner can only be found in stores.

Videos of Inside - 1, 2

The differences between the 6 Heidi Swapp Memory Planners by @createoften

4. Memory Planner Boxed Kit Beautiful with Gold Foil - This large ringed gold spiral bound memory planner comes in a kit with stickers, paper clips, notes, tabs, washi tape, date stickers, and cards. The layout of this planner is exactly like the Gold Polka Dot Memory Planner (see below), yet, there are slight differences in the dividers. The dividers are created with thick cardstock and have some beautiful gold foil through out. The spiral is large so that you have plenty of room to add to the planner without worrying about the spine. I use this as a work planner.

You can now find this planner kit in select Jo-Ann Fabric and Craft Stores and on their website here

Inspirational Pages - 1 and 2

How to add pages to a coil bound album 

5. Memory Planner Boxed Kit Black and White - This personal sized planner is for those that would like smaller rings, something that they can carry with them in their purse, along with that Heidi Swapp signature black and white stripe!  The layout is similar to the Gold Stripe Personal Planner yet comes with acetate dividers and an acetate dashboard. This kit comes with stickers, a washi pages, paper clips, labels, date stickers, cards, and a small paper pad. Let me just say the items in this kit make me so happy; I love them. This is what I use as my personal planner.

You can now find this planner kit in select Jo-Ann Fabric and Craft Stores and on their website here.

Inspirational Pages - Video


The differences between the 6 Heidi Swapp Memory Planners by @createoften

6. 6x8 Memory Planner Gold Dot with Gold Foil - This gold polka dotted planner has larger rings than last year's traditional memory planner. It has beautiful gold foiled pages and dividers. The dividers are a smooth thick cardstock. Pocket pages are included for each month and the inside pockets are wider for more storage. I use this as my Memory Planner. I write "one little thing everyday", add photos, and document my life here.

This planner can be found at Craft Warehouse and most Michael's Stores.

Inspirational Pages - 1, 2, 3, 4, Video

7. 6x8 Memory Planner Gold Stripe (not pictured) - This Gold Stripe album is exactly like the Gold Polka Dot planner, but without gold foil. Everywhere the polka dot planner has gold, this planner has black instead, which gives it a completely different look.

This planner can be found at select Jo-Ann Stores and on their website here.

See above links for inspiration.

The differences between the 6 Heidi Swapp Memory Planners by @createoften

8. 4x6.5 Personal Planner Gold Stripe with Gold Foil - This personal sized planner is the same size as the Black and White Striped Boxed Kit with a few additions. The dividers are a smooth thick cardstock with gold foil throughout. The planner comes with a clear acetate dashboard and each month comes with a pocket page to add photos to. The weekly layout does look slightly different to the black and white stripe but not extremely different. Both come with the same weekly view days on each page which is convenient.

This planner can be found at most Michaels Stores and on their website right here.

Inspirational Pages - 1, 2, Video


The differences between the 6 Heidi Swapp Memory Planners by @createoften

8x8.7 Memory Planner Storage Binder - This is the perfect place to store the months of pages you are not using during the year. I love keeping about 3 months in my planner and the rest stay here. It is easier for me to turn my pages and I have no reservations adding more photos and memorabilia through the month. The rings are 4" wide.

These binders can be found at independent and online stores.

Inspirational Pages - 1

The differences between the 6 Heidi Swapp Memory Planners by @createoften

2015 Memory Planners - These planners were available until the end of 2015. Some of you may still have this planner as it is not dated. Even though it is not in stores any longer, you can still find a lot of inspiration for your pages.

Inspirational Pages - 1, Video


Document your everyday because it matters.