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The Differences Between the Heidi Swapp 2017 Memory Planners


With this being Heidi Swapp's fourth year of making Memory Planners, I have tried to share with you the differences between them, and most importantly where you can find them to purchase! This year's collection of 14 new planners was a collaboration between Heidi and what planner nerds were asking for!

This is a personal blog. All editorial content and projects are intellectual property of Create Often with Jennifer Evans. I am an employee and do receive financial compensation and material product from American Crafts to develop my craft posts. This post may also have affiliate links, I receive a commission when products are purchased through links here at this blog, at no cost to you. I create what I love and love to share what I create. but all ideas and opinions are my own.  



Heidi Swapp has been journaling in a calendar/planner her whole life. She shares the reason why she created the Memory Planner in this motivational short video.


Please make note that this post is for the new 2017 Memory Planner release. You can find the previous posts of each past collection below.

Michaels Memory Keeping Memory Planner Collection - August 2016

The Differences between 2015 and 2016 Memory Planner Collection

2016 Memory Planner Collection

With 14 planners and each with it's own special style, I hope that this post will help you answer any questions you might have about finding the one for you!

Large Memory Planners


With this collection, there are 4 Large Memory Planner styles to choose from. Two with a solid gold cover, another with a Love Today floral cover, and Large Stripe with a travel theme.


1. Large Planner - Gold (with Kraft)

This Gold covered planner is plain on the front so you can customize it yourself. I have already been trying to decide on a vinyl to add to mine.


The inside layout is traditional and follows the previous year's layout.


The pages are classic Kraft, gold, black and white with a black and white stripe inside cover.


Like all of Heidi's planners they come undated and you can start and stop the planner at any time.

Inspirational Pages - 1,

Videos of inside - 1,

Sold now at select Jo-Ann stores, Michaels (online only), independent and online stores. 

 2. Large Planner - Love Today


This floral inspired planner has a new layout that we all love! There is more room for bullet style journaling or adding different style photos. It also has new inserts for family planning, goals and a fun bucket list. These new inserts are also sold separately just in case you wanted a different planner but loved these new sheets.


I love the clear acetate dividers.

Inspirational Pages - 1,

Videos of inside - coming soon

Sold now at select Jo-Ann stores, Michaels (online only), Hobby Lobby, independent and online stores.

3. Large Planner - Stripe



This planner is so much fun with the distressed vintage map in place on the front cover. This neutral design has a travel or adventure theme through out. Even with this theme, the planner could be used for everyday.

This planner was originally available as an exclusive for Michaels in August 2016 but now can be ordered by retailers world-wide. You can find this planner at Michaels Stores in the scrapbooking department with the albums. You can also find it on their website too. You will also be able to find it at independent and online stores soon.

Videos of Inside - 1, 2, 3

4. Large Planner - Gold 


This gold planner with a plain classic front cover looks like the same as the one above. The color scheme is black, white, with touches of gold foil with a distressed map inside the cover. 

This planner was originally available as an exclusive for Michaels in August 2016 but now can be ordered by retailers world-wide. You can find this planner at Michaels Stores now in the scrapbooking department with the albums. You can also find it on their website too.

Inspirational Pages - 1, 2, 3, 4

Videos of Inside - 1, 2, 3

Personal Memory Planners

5. Personal Planner - Pink


This planner has the same size pages and cover as the 2016 Personal Planners. The color block on the front and the skinny black and white stripes on the inside is so much fun! The color scheme on the inside is a variety of pink, lime green, peach, teal, and gold. This one became a quick favorite after opening it and flipping through the dividers!

This planner was originally available as an exclusive for Michaels in August 2016 but now can be ordered by retailers world-wide. You can find this planner at Michaels Stores in the scrapbooking department with the albums. You can also find it on their website too. You will also be able to find it at independent and online stores soon.

Videos of Inside - 1, 2


6. Personal Planner - Happen



This stunning floral planner is just as beautiful on the inside as it is on the outside! The colorful floral inserts have a new weekly spread with a goal theme. On the left there is the full week spread and on the left is a to do list with a blank grid area for bullet journaling. There are also additional inserts in this planner that includes meal plans and exercise goals. The cardstock dividers have the month on one side with an encouraging quote on the opposite! I really like this for a personal goal/exercise planner or as a work planner.

Inspirational Pages - coming soon

Videos of inside - 1,

Sold now at select Jo-Ann stores, Michaels (online only), Hobby Lobby, independent and online stores.

7. Personal Planner - Life



The Life is Good Personal Planner is a matte black with gold foiled cover in Heidi's handwriting. I really love the quality of this gold on the front. It is gorgeous. The style on the inside is just as classic as the newest large gold planner. However, you will be surprised that the dividers are completely different! The insert pages are also different by giving each weekly spread more space to write and a note page on the last page for the month.

Inspirational Pages - coming soon

Videos of inside - coming soon

Sold now at select Jo-Ann stores, Michaels (online only), independent and online stores.

8. Personal Planner - Stripe



Planner babes kept on asking for a personal black and white striped planner and it is back! The classic look matches all of the accessories. This binding is different than the one from the planner kits in 2015 as seen here. So is the inside! The inside inserts are exactly the same as the Personal Planner - Pink, however the inside covers are different. This one has mini gold polka dots.

Inspirational Pages - 1,

Videos of inside - 1,

Sold now at select Jo-Ann stores, independent and online stores.

9. Personal Planner - Bold (Travelers Journal) 



I am most excited for this planner style, new to Heidi Swapp in this collection! This planner comes with 2 insert books so that you can switch them out if you need to. Each weekly spread is on the left and a blank grid on the right.

Sold now at select Jo-Ann stores, Michaels (online only), independent and online stores.

Inspirational Pages - 1

Videos of inside -1,

10. Personal Boxed Kit (Floral and Stripe)


Not only is this planner beautiful on the outside and inside, the embellishments that come in the kit are a must have! They are different than any of the other embellishments in the collection. If you can believe it, the dividers completely different from all the other planners and are cardstock mixed with white, black, floral, and gold foil. The layout of the weekly spread is like the Life is Good planner but with a colorful floral design.

Sold now at select Jo-Ann stores, Michaels (online only), Hobby Lobby, independent and online stores.

Inspirational Pages - coming soon

Videos of inside - 1,  

Spiral Bound Planners


There are two spiral planners in this collection. The smaller of the two is sold separately. The large planner is in a planner kit. Both are completely different inside and out, however the large spirals are similar!



 11. Personal Spiral Planner - One Day 

This pink personal sized planner is the first daily planner Heidi Swapp has made. Each spread is its own day broken down by time from 8am-5pm with a few lines for the evening. There is also a bullet journal spot and "let's do this" list on each page.


The dividers and pages are all the same paper thickness and they flip over easily on the spiral. This would make a perfect work planner. The inside pages are the same size as the personal planners, however with this cover, the actual book is smaller due to not having inside cover pockets and rings. It measures about 7 1/4" tall.

Sold now at select Jo-Ann stores, Michaels (online only), independent and online stores.

Inspirational Pages - coming soon

Videos of inside - coming soon

12. Large Boxed Kit - Spiral 


The Large Planner Kit also is a must have due to all the beautiful embellishments! The layout is the same as the traditional Memory Planners but in spiral! The gold foil is beautiful with the black and white polka dot cover. The dividers are heavy cardstock just like the binder versions and the pages are in full color with floral designs. Even though the weekly spread is the same as the traditional planner from last year, the intro pages are different. Each pocket page is the same every month with a 2 3"x3" pocket page.

Sold now at select Jo-Ann stores, independent and online stores.

Inspirational Pages -1,

Videos of inside - 1,

How to add pages to a spiral planner - 1, 2


Horizontal Planner

Heidi's original Memory Planner released 4 years ago is now back with a new look and layout! Think about this planner like a desktop planner that can layout to show you your month at a glance. It is also a great way for a beginner to start planning and document your month instead of week to week. 

13. Horizontal - Time Flies 



Sold now at select Jo-Ann stores, independent and online stores.

Inspirational Pages - 1, 2

Videos of inside - 1,

Hobby Lobby Exclusive 2017 Planner

14. Large Planner - One Day



This beautiful pink and gold foiled cover is special too! In fact, this last planner in the collection is one of my favorites! The floral cardstock dividers have beautiful imagery with gold foiled months on the tabs. These images are unique to the entire collection. The inserts and quotes on the back of the dividers are exactly the same as the floral "Make It Happen" personal planner, however with it's bigger size the pages have more room to write. I am using this planner as my work planner as it gives me space. I love the inside pink with white polka dots on the inside cover. It is unique to anything that Heidi has put out so far.

This planner is exclusive to Hobby Lobby and will not be sold elsewhere at this time.



Inspirational Pages - coming soon

Videos of inside - 1,

That is a lot of pretty stuff! Make sure to bookmark this post as I will be updating the post adding more photos, links to inspirational pages, and videos as they are posted. Each Heidi Swapp team member will be adding more visuals of the inside pages and how they are using their planners with inspirational posts this month!


With 14 planners out for 2017 and each so unique, find one that fits your personality and your lifestyle!